AP Advertising & PR, Worldwide
4132 Gregory Manor Circle, SW
Smyrna, GA 30082
Cobb County
404-671-7937 (direct)
770-944-0025 (fax)
770-944-7005 (voicemail)
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MORE THAN YOU EXPECT |
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Account Experience
Account History & Details
AP Advertising & Public Relations, Worldwide has built effective marketing plans and programs for a number of products and brands, including the following:
AP Advertising & Public Relations, Worldwide has built effective marketing plans and programs for a number of products and brands, including the following:
| Payless Car Rental | (Strategic Marketing Planning and Implementation) |
 As Agency of Record for the Holliday/Payless franchise, plan and implement strategic marketing campaigns for Charlotte, Myrtle Beach, and Atlanta. Handle advertising and public relations for those regions. |
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| OrthoTechnik, LLC | (Public Relations and Advertising) |
 Organized a brand launch using an event. We developed this company's logo and website, as well as a subsequent site to rebrand the Company. We planned an event around networking and racing at Road Atlanta that included medical teaching and training on Aesculap's Orthopilot to achieve adoption from Atlanta orthopaedists for the product already widely used in Germany. http://www.orthotechnik.com/ |
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| Text4Swap | (Public Relations and Advertising) |
 Provided web development to launch a new site that allows students to swap books among each other. We designed the logo and planned the look and feel of the site. Additionally, we composed a back-end system to capture names, emails and addresses; attract students to list their book; perform e-commerce; and track sales and visitors. http://ww.text4swap.com |
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| The Wrapkin | (Public Relations and Advertising) |
 Handled public relations to announce a product invention targeted for the beverage industry. We achieved national and local media coverage in television, print and online. http://www.wrapkin.com/images/TailgaterMonthlyArticle.jpg (article)
http://www.wrapkin.com/news&events4.html (tv coverage)
http://www.newswiretoday.com/news/29930/ (press release) |
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| Soul Food & Music Festival (SF&MF) | (Strategic Marketing Planning and Implementation) |
 Soul Food & Music Festival – Created this event and marketed it for a client in Atlanta for seven years. We managed all aspects of this event encompassing sponsorships; widespread media coverage; food and merchandise vendors; entertainment, staging, etc. The Event involved a non-profit diabetes component, in which we provide free screenings. We brokered a relationship with WXIA-TV to carry the Festival live for their Peachtree Mornings show. For four years, we maintained a relationship with WGCL-TV as a media partner and received over $100,000 in coverage each year. We also had a media relationship with V103-FM (the #1 radio station in the market) for air time and a live broadcast, also totaling over $100,000 each year. Sponsors we secured over the seven years included Hennessy Lexus, Lincoln-Mercury, Carnation, Mahatma Rice, The Kroger Company, Publix Super Markets, The Atlanta Journal Constitution, The Coca-Cola Company, Showtime, BET, Western Union, SaveRite, Bellsouth Mobility (AT&T Wireless) and Citizens Trust Bank. |
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| The Kroger Company | (Public and Community Relations) |
 We produced this game show for The Kroger Company to reach high school students to encourage higher learning through positive reinforcement and rewards. We secured sponsored for the Program including Barnes & Nobles, The Atlanta-Journal Constitution, The Coca-Cola Company and Bellsouth Mobility (AT&T). We raised over $10,000, distributed among the four winning students. Keisha Knight Pulliam acted as a host for the program in which five schools were bused to Atlanta Symphony Hall for an entire day of arts, competition, learning and mingling with their peers. |
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| The Myrtle Beach Area Chamber of Commerce | (Public Relations and Advertising) |
 Increased general market response to Chamber festivals and special events through effective creative. Performed public relations duties to include writing press releases and making radio and television appearances to promote the Myrtle Beach Area. |
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